black and yellow brading

Café Brown Sugar carries a legacy of decades as being one of Delhi’s go-to cafes for a hang out and snacking.  Located in the heart of Delhi, the establishment has now branched out into 15+ stores all over. 

 

With the logo unchanged from their beginnings in 2001, Brown Sugar’s aesthetic is designed to be chaotic neutral. The visual language contains many bold and textured display fonts contrasted with dark imagery.  We designed not only the brand’s marketing collateral but also took care of their packaging material, styling and menu. 

 

We wanted to explore the idea of not confining to a few fonts but rather create a visual sense of what the brand is and can be. With the café serving cuisines from all over the world, we wanted to create an aesthetic that is playful, vibrant, adventurous and liberated, just like our clients.