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That Coastal Cafe

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Name:

Arisii

Typology:

QSR

Scope:

Branding | Print Media | Illustration | Packaging | Space Graphics

Location:

New Delhi

Arisii celebrates the rich and diverse coastal cuisine of India, and the visual identity is here to bring those flavours to life. Inspired by sunny beaches, blue waters, and swaying palm trees, it perfectly captures the breezy essence of coastal living.

Named after a stylised version of 'rice' in Tamil, the cornerstone of all these culinary traditions, Arisii brings together the diverse cuisines of Southern India. Rice, a grain that unifies yet showcases diversity, serves as the perfect symbol for our restaurant.

Inspired by the rich art and culture of the region, we incorporated iconic elements like Kolam rangolis, Kathakali masks, and banana leaves into the design. Our colour palette features a mix of hues, echoing the dynamic spirit of Southern India. Each shade was chosen to capture the lively and colorful essence of the coastal areas, infusing every dish and detail of the restaurant with the region’s true character

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